DON TAPSCOTT
Introduction
Blockchain and the Data Integrity Revolution
Imagine a world in which data can't be corrupted, hacked, or lost
by Catherine Tucker
Section 1
Understanding Blockchain
The Truth About Blockchain
It will take years to transform business, but the journey begins now
by Marco lansiti and Karim R. Lakhani
A Brief HIstoryof Blockchain
It's come a long way in 10 years
by Vinay Gupta
The Blockchain Will Do to the Financial System
What the Internet Did to Media
What we can learnfrom the evolution ofanother groundbreaking technology
by Joichi Ito, Neha Narula, and Robleh Ali
Who Controls the Blockchain?
No one, and everyone, by design
by Patrick Murck
How Safe Are Blockchains? It Depends
The security issues are different in public and private networks
by Allison Berke
What Blockchain Can't Do
Someone needs to verify the link between digital records and physical objects
by Catherine Tucker and Christian Catalani
Section 2
Blockchain and Business
How Blockchain Is Changing Finance
It could reduce friction and costs
by Alex Tapscott and Don Tapscott
As Cryptocurrencies Bise, Who Needs Banks?
It's a tough time to be a middleman
by Antonio Fatás and Beatrice Weder di Mauro
Global Supply Chains Are About to Get Setter, Thanks to Blockchain
We'll be able to track goods between companies and across borders
by Michael J. Casey and Pindar Wong
What Blockchain Means for the Sharing Economy
The role ofplatforms will become less important
by Primavera De Filippi
How Blockchain Can Help Marketers Bulld Setter
Relatlonships with Their Customers
The technology can cut down on spam andfraud
by Campbell R. Harvey, Christine Moorman, and Marc Toledo
Blockchain Could Help Artists Proflt More from
Their Creative Works
Movie studios and record companies should take note
by Don Tapscott and Alex Tapscott
Section 3
The Future of Blockchain
Does Your Idea Actually Require Blockchain?
What Chínese #MeToo activism teaches us about data integrity
by Catherine Tucker and Yudan Pang
How Regulation Could Help Cryptocurrencies Grow
Entrepreneurs are sitting on the sidelines for fear of innocently running afoul ofthe law
by Stephen J. Obie and Mark W. Rasmussen
Using Blockchain to Keep Public Data Public
Information is under attack
by Brian Forde
Blockchain Will Help Us Prove Dur Identitles In a Digital World
And the benefits will accrue to all rungs of society
by Michael Mainelli
Making Cryptocurrency More Environmentally
Sustalnable
In oneyear, blockchain activity used morepower than 159 individual nations
by Marc Blinder
About the Contributors
Index
While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage. What should you be doing with blockchain now to ensure that your business is poised for success? "Blockchain: The Insights You Need from Harvard Business Review" brings you today's most essential thinking on blockchain, explains how to get the right initiatives started at your company, and prepares you to seize the opportunity of the coming blockchain wave.
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